Software engineering notes from building the thing, not thinking about it
Opinions we hold because of what happened on real projects — including the parts that did not go to plan. No listicles.
- AI
- Business
- Compliance
- Engineering
- Enterprise
- Growth
- Mobile
- Operations
- Pharma
- SEO
- 01Vibe coding is real. Shipping it unreviewed is not engineering.AI · Engineering · 7 min
- 02Flutter or React Native? Pick based on your team, not the benchmarksMobile · 6 min
- 03Why your RAG demo works and your RAG product does notAI · 8 min
- 04Custom ERP or off-the-shelf? An honest way to decideEnterprise · 6 min
8 posts · 10 topics · written by the engineers who did the work
All posts
Flutter or React Native? Pick based on your team, not the benchmarks
Both frameworks are production-ready and the performance gap rarely decides anything. The factors that actually matter are organisational.
6 min readRead the postWhy your RAG demo works and your RAG product does not
Retrieval-augmented generation demos beautifully on ten clean documents and fails quietly on forty thousand messy ones. Here is where it actually breaks.
8 min readRead the postCustom ERP or off-the-shelf? An honest way to decide
Most businesses should buy. A specific minority should build. Here is how to work out which one you are before spending a year finding out.
6 min readRead the postWhere AI agents actually pay off in back-office operations
Agents earn their keep on high-volume, cross-system, low-consequence work. Everywhere else, the guardrails cost more than the automation saves.
6 min readRead the postBuilding software for regulated pharma: what Part 11 actually asks for
A practical read on the technical controls behind 21 CFR Part 11 — written for engineering teams rather than quality auditors.
7 min readRead the postYour buyers are asking AI, not Google. Here is what to do about it.
A growing share of B2B discovery now happens inside AI assistants. Optimising to be cited is a different job from optimising to rank.
6 min readRead the postWhat a mobile app actually costs to build in India
An honest breakdown of what drives mobile app cost, why quotes vary so widely, and the ongoing expense most budgets forget entirely.
7 min readRead the postTell us what you are building.
Share the problem and we will come back with an approach, a rough shape of the work, and what it would take to deliver it.