Next.js development, used the way it is meant to be used
Applications built on the App Router, Server Components, and streaming — with rendering decisions made deliberately per route rather than by default.
a rendering decision per route, made on purpose
- App Router architecture
- Server Components
- Rendering strategy
- Best when
- You need search visibility and rich interactivity in one application.
- Not a fit when
- A static site generator or a plain single-page app covers it.
- First thing you get
- A route-by-route rendering plan, then the first routes built on the App Router.
What is Next.js?
Next.js is an open-source React framework, maintained by Vercel, for building fast web applications. It lets each route render on the server, in the browser, at the edge or at build time, which makes it strong for sites that need both SEO and rich interactivity. It is our default stack, and this site is built with it.
Next.js gives you a genuine choice about where each part of your application runs — server, client, edge, build time. Used well, that produces applications that are fast by construction. Used carelessly, it produces the same client-heavy bundle as any other React setup, with extra configuration.
The value we add is in the decisions: which routes are static, which stream, where the data fetch belongs, what actually needs to be a client component. It is our default stack, and this site is built with it.
What this includes
- 01
App Router architecture
Route structure, layouts, and loading boundaries designed rather than accumulated.
- 02
Server Components
Rendering on the server by default, with client interactivity added only where needed.
- 03
Rendering strategy
Static, dynamic, or streaming chosen per route against how the data actually behaves.
- 04
Metadata and SEO
Canonical URLs, Open Graph, sitemaps, and structured data handled as part of the framework.
- 05
Caching and revalidation
Cache behaviour made explicit, so pages are fast without going stale.
- 06
Migration to App Router
Moving existing Pages Router applications across incrementally rather than in one jump.
Situations we see most often
You need SEO and rich interactivity together
Server rendering for crawlers and answer engines, client interactivity where users need it.
Migrating from a single-page app
A React SPA that renders nothing for crawlers and loads slowly on first visit.
You are on the Pages Router
An older Next.js app that would benefit from Server Components without a rewrite.
You want one framework for site and app
Marketing pages and the authenticated product sharing a codebase and design system.
What to know before you start
Why choose Next.js?
Because it lets each route render in the way that suits it: at build time for content that rarely changes, on the server for personalised or fresh data, and in the browser only where real interactivity is needed. Used well, that produces applications that are fast by construction and fully readable by search engines.
It also covers a marketing site and a full application in one framework, with React and TypeScript throughout. It is our default stack, and this site runs on it.
What are React Server Components?
They are components that run on the server and send finished HTML to the browser, without shipping their JavaScript. Data fetching happens next to the component that needs it, and only interactive parts are sent to the browser as client components.
The practical result is less JavaScript to download and run, which makes pages faster to load and to use, particularly on mid-range phones.
How is a Next.js application kept fast as it grows?
By deciding rendering and caching per route on purpose instead of by default, keeping client components small and pushed to the edges of the page, and measuring rather than assuming. A performance budget in CI stops a release that makes key pages slower.
Most slow Next.js applications are slow because everything became a client component. Avoiding that is architecture, not tuning.
How do you migrate a single-page app to Next.js?
Route by route, not all at once. Next.js can serve new routes while existing ones keep working, so the most valuable pages, often the public ones that need search visibility, move first and gain server rendering immediately.
Shared components and data-fetching logic are reorganised along the way into server and client parts. Each migrated route ships on its own, so there is never a long freeze waiting for a big-bang cutover.
Where can a Next.js application be hosted?
Anywhere that runs Node.js or Docker. Vercel is the smoothest path, and self-hosting on AWS, Azure, Google Cloud or your own servers works just as well when data residency, existing contracts or cost point that way.
We set up the deployment pipeline, caching and monitoring for whichever host you choose, so the application behaves the same wherever it runs.
What drives the cost of a Next.js project?
Next.js projects range from content sites to full applications. These factors move cost most.
| Factor | Effect | Why it matters |
|---|---|---|
| Application complexity | High | Logins, roles, workflows and data make an application far more work than a content site. |
| Integrations | High | CMS, payments, CRM and backend APIs each need design, caching decisions and error handling. |
| Migration from existing code | Medium | Moving a single-page app or Pages Router app is done route by route, sized by the number of routes. |
| Rendering and caching design | Medium | Deciding what is static, streamed or dynamic per route is careful work that sets performance for years. |
| Hosting constraints | Medium | Self-hosting in Docker or meeting data residency needs adds setup beyond a managed platform. |
| SEO and metadata | Low | Metadata, structured data and sitemaps are built in from the start at little extra cost. |
What a typical engagement looks like
- 011–3 weeks
Discover
Process map
- 022–4 weeks
Design
Interactive prototype
- 03two-week cycles
Build
Working software each cycle
- 04ongoing
Ship & support
Automated pipeline
What we build it with
- Framework
- Next.js 16React 19TypeScript
- Data
- Server ActionsPrismaPostgreSQL
- Deployment
- VercelDockerSelf-hosted
Questions we get asked
01Do we have to deploy on Vercel?
No. Vercel is the smoothest path, but Next.js runs perfectly well self-hosted in Docker on AWS, Azure, or your own infrastructure. We deploy where your constraints point, including where data residency rules the decision.
02Is the App Router production-ready?
Yes — it is the default and where the framework's development is focused. This site runs on it. Some third-party libraries still assume the Pages Router, which is a compatibility check we handle during architecture.
03Can you migrate our existing Next.js app?
Yes. The App Router and Pages Router can coexist in one application, so migration proceeds route by route with no big-bang cutover.
04Is Next.js good for SEO?
Yes. Pages are rendered on the server, so search engines and AI crawlers receive complete HTML, and metadata, structured data and sitemaps are first-class features. Content and authority still decide rankings.
05Which version of Next.js do you use?
The current release, on the App Router with React Server Components. When we take over an older application, we plan upgrades in stages so nothing breaks at once.
06Can our team edit content without a developer?
Yes. Content comes from a headless CMS your team edits directly, and pages update through revalidation without a redeploy.
Adjacent capabilities
Further reading
Tell us what you are building.
Share the problem and we will come back with an approach, a rough shape of the work, and what it would take to deliver it.